Shari Founds Calliope Communications; Restarts GBLB

I have received a lot of requests for me to re-activate GBLB, which I am excited to do as part of my new venture, Calliope Communications.  

After 14 years in the corporate world, I founded Calliope to focus my work on research, policy development and cause marketing.  My practice will be largely dedicated to energy, environmental and construction issues, but my experience in these fields is also applicable to other highly technical areas involving complex regulatory environments.   

I look forward to (re)connecting with all of you and keeping you updated on the rapidly changing world of buildings and the environment.  

You can find out more about the consultancy at my website or contact me directly at shari@calliope-communications.com.  

Very best regards,

Shari

Energy Efficiency Policy After ARRA--Access to Capital is Not Enough

My loyal readers may have been surprised (or relieved) by my hiatus from publishing.  I was not idle, however.  I led a study on Energy Efficiency Policy in New Jersey and Pennsylvania on behalf of the Department of Energy-funded Greater Philadelphia Innovation Cluster for Energy Efficient Buildings.  I completed the work last week, and it will be released soon. 

I have also been advising New Jersey Governor Chris Christie on developing the 2011 Energy Master Plan for New Jersey.  The draft plan is available here.  The findings of the eight-person work group on clean energy will be made public shortly, and public hearing is being held on October 21 from 9:30-12:30 at the Rutgers Eco-Complex.  Details are available here

My public sector work has given me some new insights into green building and energy efficiency policy, which will be developed in further posts over the next few months. 

Among the most interesting findings is the difficulty in crafting public policy initiatives to break through the “efficiency gap”—the gap between a customer’s actual investments in energy efficiency and those that appear to be in the consumer’s best interest.

Most policy efforts are aimed at eliminating the "first cost" barrier to energy efficiency.  In other words, providing grants or loans to minimize the upfront investment required for energy efficient systems.  

Making these programs work to achieve scale and realize significant energy savings has proven devilishly difficult.    With the influx of ARRA funds, state and local jurisdictions have invested $650 million in loan programs for energy efficiency projects, with loans generally provided to customers at low- or zero- interest rates. 

The author of a May 2010 nationwide study of state, utility and municipal loan programs by the National Renewable Energy Laboratory concluded:

Despite the advantages of state, utility and municipal loan programs, participation to date has been modest, and they appear to be incapable of driving a large scale transition to a clean energy future by themselves.

A study just released in September, 2011 by the ACEEE which reviewed 24 financing programs nationwide concluded that participation rates were generally low across programs, and do not generally track energy savings.  The report concluded:

While several programs have many years of experience and have issued thousands of loans, this market has yet to come to scale. 

So, it is clear that transforming the energy efficiency environment will require more than providing low cost capital from government sources for at least two reasons.  First, because government capital and capital deployment mechanisms are not robust enough to create scale, and second, because the barriers to energy efficiency are not merely financial.  Psychological barriers, cultural barriers, resource barriers and technical barriers also play important roles.  [This report nicely summarizes the various barriers to energy efficiency investment by sector.]

From my research, policymakers must focus on better stimulating private capital deployment and integrating financing with tools to address other barriers to energy efficiency. Understanding consumer motivation, providing resources to address the less concrete barriers to energy efficiency, and partnering with private capital sources to bring financing to scale  should be the goals of energy efficiency policies going forward.

A "Perfect Storm" For Renewable Energy? Obama Makes Green Energy And Green Buildings A 2010 Priority

In last week's State of the Union address, Obama challenged America to embrace a "Sputnik Moment":

So tonight, I challenge you to join me in setting a new goal: by 2035, 80% of America's electricity will come from clean energy sources. Some folks want wind and solar. Others want nuclear, clean coal, and natural gas. To meet this goal, we will need them all – and I urge Democrats and Republicans to work together to make it happen.  

Today, speaking in State College, PA, Barack Obama is scheduled to make a speech on committing to new programs for energy efficient buildings.

According to Reuters:

As part of that program, Obama will announce a plan to improve energy efficiency in U.S. commercial buildings by offering businesses incentives to help pay for clean energy upgrades of offices, stores and other buildings.

According to the White House, the "Better Buildings Initiative" will: 

achieve a 20 percent improvement in energy efficiency by 2020, reduce companies' and business owners' energy bills by about $40 billion per year and save energy.

Most significantly, the Obama administration announced that the cost of the program would be "paid for by ending tax subsidies for oil, natural gas and other fossil fuels."

Obama faces many challenges in the process.  At a recent American Council On Renewable Energy event on the new political climate in Washington, all of the speakers expressed skepticism that real energy policy moves could be made in 2010. The Republican party does not want to be perceived to approve of any discretionary spending.  The fossil fuel lobby is very strong and the breaks and incentives for fossil fuels very well entrenched.  Finally, states with nonrenewable resources like coal, natural gas and petroleum are loathe to threaten these high value industries, particularly in lean economic times. 

Obama and the Democrats have a few unique elements which could turn into a "perfect storm" for renewable energy policy:  

  • Public interest studies have demonstrated that Americans currently have a positive image of solar and other renewables. 
  • The Gulf Oil Spill is still relatively fresh in the public's mind.
  • The turmoil in the Middle East is increasing by the day.
  • There were record weather patterns again this winter.
  • The ARRA demonstrated the capacity of public investment to grow green jobs.

If these components can be honed into a clear, coherent connection to the value of investment in renewable energy, then it may be possible to achieve a major step forward in energy policy. 

One small step for Obama, one giant step for mankind.

 

Valuing Green--CBRE Makes The Financial Case For Building Green

CB Richard Ellis, the worldwide behemoth of real estate services, issued a report which addresses "the economics of sustainable buildings." Their conclusion? Basic level of certification adds between 2-3% to the cost, higher levels of accredidation add 5-7% of construction costs.  This is fairly in line with other cost estimates which have been issued.  However, there were some other interesting conclusions from the report:

  • Although developers will reap some rewards in terms of higher rents and enjoy higher rates of rental growth,the rates of rent additionality is about the same as the excess development costs (2-6%), so the additional rental value is essentially a wash.
  • Improvements in energy savings can be between 10-50%, a major number. 
  • Residential customers will pay some premium for green, but not necessarily the actual cost of the green improvements
  • Extra value will need to accrue from the investment markets for the lower risks and higher valuations of green buildings.

How should this study effect decisions making at the policy and business level?

  • The potential market benefits from greening buildings have not solidified--this means that incentives can still be powerful tools to motivate green projects.  The incentive may be the tipping point.
  • Energy savings, and measurement of the realization of energy savings, is an important factor in "pencilling out" green improvements.  From a policy perspective, this puts even more value on reporting and disclosure of building performance measures.
  • Policy measures need to be different for commercial and residential sectors to motivate green.  There may need to be different levels of incentives applied to motivate different segments.

My New Pet Project--Web 2.0 For Green Building

I love social media.  I update my Facebook status regularly (Shari is working on a blog post) and I tweet often (I'm @sharishapiro for anyone who wants to read my tweets). 

But recently I have noticed the use of Web 2.0 for effective policy making tools.  For example, the San Francisco Chronicle reported that Google is using its Google Earth tool in conjunction with information from the Natural Resources Defense Council and other environmental groups to map where renewable energy projects should be sited to avoid environmental externalities, like invading endangered species habitats.   Everyone I know uses the DSIRE database for energy efficiency and renewable energy resources.  The Department of Energy has a number of interactive tools on energy efficiency and energy codes.  The NRDC recently created a neat tool which uses 3-D modelling to reenvision dead spaces as vibrant, multi-use places. 

We need a great set of Web 2.0 enabled tools to bring together the activities which are happening in the green building space, and to promote collaboration among the the great green practitioners nation and even worldwide.  My vision is to establish a web portal with green building regulations, green building case studies, best practices, wikis, and many other features.  I have a new mission, to create this policy resources powered by Web 2.0 and bring together the many people doing great work in this area.